It’s not easy to lessen the environmental impact of a trusted technical product without affecting its performance. That is why Patagonia challenged PrimaLoft to develop the new PrimaLoft Gold Insulation Eco for a seamless conversion for their iconic Nano-Puff garments. That sort of move might not be a surprise to you dyed-in-the-wool Patagonia fans but you’ll be impressed that starting in 2017, PrimaLoft will now replace ALL of its Gold insulation, wherever it’s used to the new 55% recycled Gold Eco. That’s more than 2 million plastic bottles saved from landfill from year one for starters. At countryside.co.uk we see that as a win-win for companies and our environment so why not be a part of it and browse the new autumn/winter range here.