Denim is a dirty word in mainstream manufacturing processes. Give a gift with a difference this Christmas and choose a pair of jeans from Patagonia Denim instead. Using innovative dye processes that use 84% less water than normal, 30% less energy and no toxic dyes, Patagonia Denim is 100% organic cotton as standard and they’re Fair Trade Certified. Patagonia Denim knows that looking good should also mean feeling good. Visit countryside.co.uk to add a bit of feel-good sparkle to a gift and choose from three styles of Patagonia Denim to help bring every wardrobe out of the dark ages!